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Randy Weisser, CFO, Off Road Warehouse ORW
From a Sponsor’s viewpoint: Is winning everything?
By Randy Weisser
May 05, 2008
Realizing that the basics were in place I decided to take a closer look. My first task was to check out the support team, so I decided to attend several of the Wednesday night team meetings at the AGM facility. And WOW was I surprised! These guys all ten or twelve of them were totally committed to the effort. I mean they wrenched on the car until early in the morning, and later some even took time off work to be sure they could be at the races to participate in manning the pits. As impressive as that was, what really impressed me was the team´s ability to work together and have fun doing it.
At this point I thought to myself: “Well, OK these guys have put together a great team, but what about having the most advanced technology?” The technology requirements for this class of racing move at break neck speed. I always knew that Martin as the team leader was a very clever individual, but what I have experienced is something I didn’t expect, the only word I can think of to describe it is unbelievable. With their new hydraulic jacking system this team can change a flat tire in less than a minute. Not in the pits but out on the race course! The jacking system is just the beginning. There is the leading edget Xtrac transmission, the custom spindles, hubs - this team has it all.
Now I think: “Well, OK this team has two great drivers and they have put together a great support team. They have state of the art technology …” But there was still one thing missing, and that’s what I was looking for: The opportunity to be involved as a sponsor. Unless you are a major company with plenty of free cash to spend, mere mortals simply can not maintain this kind of organization without financial support.
Having observed all the above, it was an easy decision for us at Off Road Warehouse to support the All German Motorsports team. I can truly say they have given back much more than they have received. For us the icing on the cake is being able to participate in the testing, pre-running and of course going to the actual races and watch this well oiled machine in action.
Oh yes, there is one more thing, while in this sponsors mind: Winning isn’t the only thing, it sure does help. Congratulations to the AGM team on their win at the 2008 San Felipe 250!
I have a funny feeling there will be many more in the future.
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