I purchased the Warn VR EVO 10S after researching for months. I looked at the Harbor Freight, Smittybilt, and others. I went with Warn due to the reputation, warranty, and price. With the rebate, it was only $50 more than the Badlands (Harbor Freight) and had a much better warranty and reputation. I had watched multiple videos on Youtube and saw that many needed some level of modification for various reasons. It took me less than 1 hour for the install on an EAG Bumper. Super easy, direct bolt on, no bumper removal needed, and phenomenal online and on the phone customer support. I am so glad I went with Warn!